Author: saintlouisbusinessportraits

Categories
Uncategorized

From Stale to Strategic: Refreshing Your Headshots for High-Impact Marketing Brochures

In every brochure you print, your people are the proof. Headshots are often the only “live” evidence a prospect sees that your organization is real, trustworthy, and current. Yet in many companies, those same headshots are five, seven, even ten years old—quietly working against everything else your marketing is trying to achieve.

As someone who spends a lot of time on set with business teams, I can tell you: updating headshots isn’t just a cosmetic exercise. Done properly, a headshot refresh is a strategic marketing move that directly supports sales, recruiting, and brand positioning—especially in print brochures that have a longer shelf life and tend to get passed around.

Let’s walk through how to think about updating your headshots specifically for marketing brochures, and how to plan a session that delivers assets you can repurpose across every channel you care about.

Why Brochure Headshots Age Faster Than You Think

Most organizations recognize that websites and social media need regular updates. Brochures, on the other hand, feel “finished” once they’re designed and printed. The problem is that your people don’t freeze in time when the PDF goes to the printer.

Common reasons brochure headshots age out quickly:

  • Team changes – New leadership hires, promotions, departures, and reorganizations mean your printed piece no longer reflects your actual team.
  • Visual brand updates – You refine your logo, colors, or typography, but the headshot style still reflects your “old” brand.
  • Evolving customer expectations – Buyers are used to clean, modern, consistent imagery from national brands. Mismatched or obviously dated headshots stand out as a red flag.
  • Hybrid and remote work culture – Roles shift, and clients expect to “meet” people visually even if they’re not physically present.

In brochures—where space is limited and every image has to earn its place—an outdated headshot does more than look tired. It can silently reduce trust and perceived professionalism.

The Marketing Impact: Headshots as Proof of Promise

Your marketing brochure makes promises: reliability, expertise, innovation, responsiveness. Your headshots should visually confirm those claims.

Well-planned, current headshots can:

  • Increase perceived credibility
    A cohesive set of images communicates that your organization is organized, detail-oriented, and invested in its people.
  • Support premium pricing
    Sharp, consistent headshots help justify higher rates by reinforcing a polished, “buttoned-up” brand presentation.
  • Strengthen employer brand
    If your brochure is also used for recruiting or HR outreach, modern, confident team images send a clear signal about your culture and standards.
  • Enhance sales conversations
    When the face a prospect sees in your brochure matches the person they meet on a video call or in person, it eliminates friction and builds rapport faster.

In short: updated headshots keep your printed collateral aligned with the reality of who you are today.

How to Know It’s Time to Update Your Brochure Headshots

If you’re not sure whether your current brochure images are helping or hurting, start with a quick audit:

  1. Time check
    • Are most of the headshots older than 3–5 years?
    • Do they predate major organizational changes or rebrands?
  2. Style consistency
    • Do all subjects share a similar lighting style, background, and crop—or is it a patchwork of different sessions and DIY images?
    • Are there obvious differences in quality (some crisp, some soft or grainy)?
  3. Brand alignment
    • Do the colors, tone, and overall feel match your current website, presentation templates, and social channels?
    • Are you still using backgrounds or poses that no longer reflect how you position your brand (e.g., stiff, formal portraits for a culture that now leads with approachability)?
  4. Team representation
    • Are key decision makers, client-facing staff, or subject-matter experts missing entirely?
    • Are there people in the brochure who no longer work with you?

If you’re saying “yes” to more than a couple of these, it’s time to treat headshots as a planned marketing initiative, not an afterthought.

Designing Headshots With Brochure Layout in Mind

This is where an experienced production team makes a real difference. Shooting for a brochure is not the same as shooting for LinkedIn or an internal directory.

When we plan headshots for marketing brochures, we look at:

1. Orientation and cropping

  • Horizontal vs. vertical: Brochures often benefit from horizontal portraits that sit alongside copy or bleed into a spread. We’ll often capture both orientations to give your designer options.
  • Safe crop areas: We compose with your intended layout in mind so important details aren’t lost when the designer tightens the crop or fits images into rounded or irregular frames.

2. Background strategy

  • Brand colors: Background tones can subtly echo your brand palette without becoming overpowering.
  • Clean vs. environmental:
    • Clean studio backgrounds keep the focus on the subject and are easier to standardize.
    • Lightly environmental backgrounds (office, industrial, healthcare, or architectural settings) can be blurred just enough to suggest context without cluttering the page.

For brochures, we often build a controlled, repeatable lighting setup that yields a polished, consistent look but still allows slight variations for different departments or leadership tiers.

3. Lighting and contrast for print

Print behaves differently than screens. We light and expose with enough contrast and detail that your portraits hold up on coated and uncoated paper stocks. Subtle adjustments in exposure, contrast, and retouching help prevent faces from printing too dark or too flat.

4. Space for design elements

Designers will often overlay names, titles, or brand elements near or on the image. We compose with intentional negative space so they can do that without covering faces or creating awkward crops.

Preparing Your Team: Reducing Friction and “Photo Day” Anxiety

One of the biggest barriers to updating headshots is internal resistance: “I hate having my picture taken.” “I don’t have time.” “Can we just use my old photo?”

Good planning reduces that friction:

  • Pre-session guide
    Provide a short, clear prep guide covering wardrobe, grooming, and what to expect. For example: solid or subtly patterned clothing, brand-friendly colors, avoiding busy prints and high-glare fabrics.
  • Scheduling strategy
    We’ll help you build an efficient schedule that respects people’s time—often in short blocks per department or location, with buffer time for overages.
  • On-site direction
    A professional photographer who works with business clients knows how to quickly coach expression, posture, and micro-adjustments so subjects look relaxed and confident, not staged.
  • Inclusive approach
    Make sure you plan sessions for remote staff, satellite offices, and key freelancers or consultants who appear in client-facing roles. Consistency matters.

When your team experiences a smooth, professional session, it becomes much easier to schedule future refreshes instead of putting them off for years.

Getting More Value: One Headshot Session, Many Deliverables

If you’re updating headshots for brochures, it’s the perfect time to think beyond a single use case. A well-planned session can produce assets for:

  • Marketing brochures & sales sheets
  • Website “About” and team pages
  • LinkedIn and social profiles
  • Email signatures
  • Conference and event programs
  • Press kits and PR releases
  • Internal communications and recruiting materials
  • Video lower-thirds graphics and presentation decks

We routinely build capture plans that include multiple looks or crops—tight head-and-shoulders, ¾ length, and variations with different expressions—so your marketing and HR teams have options for different contexts without re-shooting.

Where AI Fits In (and Where It Shouldn’t)

Artificial Intelligence is now part of modern imaging workflows, but it needs to be used responsibly—especially for business portraits.

Smart, ethical uses in a headshot refresh:

  • Subtle, natural retouching
    AI-assisted tools can quickly handle minor skin distractions, stray hairs, or wrinkles in clothing, without turning people into plastic versions of themselves.
  • Background harmonization
    We can clean up or unify backgrounds to match your brand, remove distractions, or create consistent sets across multiple shoot dates.
  • Format optimization
    Automated upscaling and sharpening ensure your images remain crisp across different print sizes and digital platforms.

We draw the line at misrepresenting reality. Your headshots should be an honest, flattering representation of the people your clients will actually work with—not AI-generated substitutes.

Why Partnering With a Full-Service Production Team Matters

Refreshing headshots for brochures touches more than just photography. It’s about how those images integrate with your broader marketing ecosystem—print, web, video, and social.

A full-service team can help you:

  • Align headshot style with your existing brand standards and design templates
  • Plan capture days across multiple locations or departments
  • Build a file-naming and delivery structure that’s easy for your marketing and design teams to use
  • Prepare images in multiple versions (print-ready CMYK, web-optimized RGB, square and vertical crops, transparent-background PNGs where appropriate)
  • Ensure that future photo additions match the original style so your brochures stay cohesive even as your team evolves

Partner With St Louis Business Portraits

If you’re ready to stop relying on outdated, mismatched portraits in your marketing brochures, it helps to have a production partner who understands both the creative and technical demands of business imaging.

Experienced St Louis Business Portraits is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St Louis Business Portraits can customize your productions for diverse types of media requirements, and repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types, styles of media and accompanying software, and we use the latest in Artificial Intelligence for all our media services.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can even fly our specialized drones indoors for unique perspectives when your project calls for it.

As a full-service video and photography production corporation since 1982, St Louis Business Portraits has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video. When you’re ready to update your headshots for marketing brochures—and every other place your brand shows up—we’re ready to help you do it right.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Maximizing Visual ROI: Why a Pro Headshot Shines Brighter with Strategic AI Enhancements

For decision-makers in marketing, communications, and operations, every visual asset—especially the professional portrait—must deliver maximum return on investment (ROI). In the competitive digital arena, a generic headshot is simply not enough. It must be a versatile, high-impact tool that aligns perfectly with your brand’s diverse media needs.

As seasoned professionals in commercial visual production, we recognize that acquiring the perfect initial image is only the first step. The real strategic advantage today lies in leveraging advanced technology to ensure that single high-quality photograph can adapt seamlessly across platforms, from a high-resolution print brochure to a small social media thumbnail. This is where the intelligent application of Artificial Intelligence (AI) elevates a professional headshot from a mere picture to an agile, future-proof branding asset.

The Strategic Value of AI in Professional Portraiture

AI is not a replacement for the skill of a professional photographer; rather, it is a powerful tool that enhances precision, consistency, and versatility in the post-production workflow. Here’s how strategic AI “tweaks” make a professional headshot an indispensable component of your marketing toolkit:

1. Achieving Absolute Brand Consistency

Maintaining a consistent visual voice across an organization with hundreds of employees can be an immense challenge. Differences in lighting, color temperature, and background can unintentionally dilute brand messaging.

  • AI-Driven Style Matching: Using sophisticated algorithms, AI can analyze a defined “master” look—your preferred brand colors, exposure, and contrast—and apply those parameters with microscopic accuracy to every single headshot, regardless of when or where it was taken.
  • Uniformity at Scale: For businesses constantly onboarding new talent, this capability is revolutionary. It ensures visual coherence for company directories, internal communications, and large-scale marketing campaigns without the resource-heavy process of manual, time-intensive retouching.

2. Dynamic Media Optimization and Resizing

Digital platforms have unique and often restrictive aspect ratio requirements. A perfect portrait for a company annual report may be entirely unusable on LinkedIn or as a video call background without awkward cropping.

  • Intelligent Cropping and Framing: AI goes beyond simple scaling. It analyzes the composition, recognizes the key focal points, and intelligently resizes or “generates” surrounding content (generative fill) to fit diverse aspect ratios (1:1, 16:9, etc.) without compromising the aesthetic integrity of the original image.
  • Detail Preservation: AI techniques help maintain critical detail and sharpness even when an image is compressed or displayed at vastly different resolutions, ensuring your personnel always look their best.

3. Contextual Adaptation (The “Set Change” Button)

A single professional portrait session now has the potential to fulfill the visual requirements of multiple roles or departments within your organization.

  • Background Flexibility: AI allows for the clean, seamless, and realistic alteration of a headshot’s background. This means the same individual can be placed against a corporate marble backdrop for a press release, a casual environmental background for a social media post, or a branded color field for an internal document. This dramatically expands the usage of the initial photographic investment.
  • Targeted Messaging: By adapting the visual context, your marketing can more effectively target specific audiences, ensuring the representative image always feels appropriate and resonant for the platform it’s on.

The St Louis Business Portraits Commitment: Experience Meets Innovation

To fully harness the power of AI in your visual assets, you need a partner who combines decades of production expertise with cutting-edge technology.

Since 1982, St Louis Business Portraits has operated as a full-service professional commercial photography and video production corporation, serving countless businesses, marketing firms, and creative agencies throughout the St. Louis area. We believe in providing the right equipment and a seasoned creative crew for successful, modern image acquisition.

Our commitment to excellence includes:

  • AI Integration: We utilize the latest in Artificial Intelligence for all our media services, ensuring your assets are versatile, consistent, and ready for today’s media demands.
  • Full-Spectrum Production: We offer comprehensive full-service studio and location video and photography, as well as end-to-end editing and post-production.
  • Customization and Repurposing: We specialize in customizing productions for diverse media requirements and repurposing your photography and video branding to gain maximum traction across all channels. We are well-versed in all file types and styles of media and accompanying software.
  • State-of-the-Art Facilities: Our private studio features specialized lighting and a visual setup perfect for small productions and interview scenes, and is large enough to incorporate props.
  • Advanced Video Support: We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, and providing the right equipment—ensuring your next video production is seamless and successful.
  • Specialized Drone Services: We utilize licensed drone pilots for all aerial needs, and our specialized drones allow us to conduct safe, professional flights indoors.

Choosing St Louis Business Portraits means investing in a visual partnership built on experience, creative talent, and a commitment to leveraging technology to make your brand shine brighter.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Elevate Your Team’s Presence: Professional Headshots for Your Entire Company

Executive summary

Company-wide headshots are more than a photo day—they’re a brand system. Done right, they unify your people across websites, pitch decks, LinkedIn, press, sales enablement, badges, and recruiting. Below is the playbook we use at Saint Louis Business Portraits to deliver consistent, authentic portraits at scale—fast—while protecting likeness, diversity, and brand standards.

Why company-wide headshots matter to marketing & comms leaders

  • Brand cohesion at scale: One visual language across offices, roles, and hiring waves.
  • Speed to publish: Frictionless approvals, batch deliverables, and pre-built crops for every channel.
  • Recruiting & sales lift: Polished, consistent profiles build trust and raise response rates.
  • Risk reduction: Documented edit policies, privacy controls, and optional content credentials.
  • Operational sanity: Centralized scheduling, mobile studio setups, and turnkey post-production.

The framework: how we roll out headshots across an organization

1) Stakeholder alignment (60–90 minutes)

  • Define usage map (web team pages, PR, internal directory, ATS/HRIS, ID badges, Zoom/Teams).
  • Lock visual spec: background, focal length, crop rules (circle-safe and square), color vs. B/W.
  • Establish retouching policy (natural, likeness-preserving; opt-in for minor cosmetic fixes).
  • Choose SLA tier: same-day, standard (2–3 business days), or executive/PR rush.

2) Pre-production: the “Look Bible”

We create a one-page guide you can send to every participant:

  • Wardrobe & grooming by department/brand palette.
  • Do/Don’t examples (glare, patterns, lanyards, posture).
  • Accessibility & inclusion notes (mobility, neurodiversity comfort cues, religious attire).
  • Calendar links with reminders and prep checklist.

3) Logistics & scheduling

  • On-site micro-studio(s): We bring identical lighting kits to each location (or set up in our studio).
  • Throughput planning: 6–10 minutes per person with overlapping buffers; dedicated walk-ups lane.
  • Executive timeboxing: 5-minute VIP flow with live tethered review and instant selects.
  • Remote hires: Rolling studio days monthly/quarterly plus secure mail-in backdrop kits when needed.

4) On-set capture & quality control

  • Tethered capture to calibrated displays; real-time expression coaching and pose micro-adjustments.
  • Expression series: neutral → approachable smile → confident smile (coverage for all use cases).
  • Data hygiene: Structured filenames on ingest (e.g., Brand_Loc_LastFirst_Role_YYYYMMDD_v01).
  • Consent & usage: Optional on-set release forms and alt-text prompts gathered with the subject’s input.

5) Post-production: AI-assisted, human-guided

We use modern tools to accelerate, not to fabricate.

  • Smart culling surfaces the sharpest, best-expression frames; editor has final say.
  • Skin-texture–aware retouching: Temporary blemishes and lint cleanup; no identity reshaping.
  • Glasses/glare fixes while preserving frame geometry; flyaway hair cleanups with fine masks.
  • Background unification via precision matting; brand-approved backplates with realistic shadowing.
  • Relight harmonization for multi-site consistency; exposure/white balance normalization.
  • Audit trail & provenance: Versioned edits and optional C2PA Content Credentials.

6) Proofing & approvals

  • Private proofing galleries with @mentions, side-by-side A/B, and per-file approvals.
  • Teamwide status dashboard: who’s shot, who’s approved, who needs reschedule.
  • Automated reminders keep projects moving without adding PM load to your staff.

7) Delivery & integration

  • Channel-ready exports:
    • LinkedIn 1:1, directory 3:4, website hero 16:9, PR 5:4, and circle-safe crops.
    • JPEG/WebP (web), TIFF (print), PNG (transparent background).
  • Metadata & accessibility: IPTC fields (name/role/rights), suggested alt-text, release linkbacks.
  • Handoffs: Structured folders + checksum manifest; push to DAM/SharePoint/Google Drive/Dropbox.
  • Maintenance cadence: Quarterly or biannual “new hire days” to keep your universe current.

Governance, privacy, and inclusion you can trust

  • Likeness policy: We enhance clarity and polish while preserving identity and natural skin texture.
  • DEI-minded color: Calibrated workflows across diverse skin tones; brand look applied consistently.
  • Privacy & security: Access-controlled portals, limited retention windows, and on-prem options for sensitive clients.
  • Clear rights & usage: Licensing summaries delivered with your assets; optional talent releases stored alongside files.

KPIs to measure impact

  • Time-to-publish from shoot to live page.
  • Coverage rate (% of staff with approved headshots).
  • Consistency score (background/crop/grade conformance).
  • Stakeholder satisfaction via lightweight post-project pulse.
  • Recruiting enablement (profile completeness, candidate response lift—where tracked).

Sample rollout timeline (100–300 employees)

  • Week 0: Look Bible, scheduling links, pilot test (5–10 people).
  • Week 1: On-site shoot(s), exec block, remote slots opened.
  • Days 2–4: Proofs delivered, comments resolved.
  • Days 4–7: Final exports, DAM ingest, rights summary shipped.
  • Ongoing: Monthly “new hire” mini-sessions; biannual refresh.

Frequently asked questions

Can you match our current headshot style?
Yes. Provide references and we’ll build a brand LUT/background library for perfect continuity.

What if teams are hybrid or fully remote?
We schedule rolling studio days and provide alternative capture options with our traveling kits and guided remote sessions, then unify looks in post.

Will AI make faces look fake?
Not in our pipeline. We use AI for speed (masking, glare, batch conformance) while enforcing texture-preserving retouch standards. No bone-structure changes—ever.

Can you handle executive PR needs on short notice?
Yes—same-day or next-day executive finishing is available with prioritized QC and PR-friendly crops.

Do you support content authenticity?
We can embed Content Credentials (C2PA), documenting edits/provenance on request.

Why partner with Saint Louis Business Portraits

Saint Louis Business Portraits is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. Saint Louis Business Portraits can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software. We use the latest in Artificial Intelligence for all our media services. Our private studio lighting and visual setup is perfect for small productions and interview scenes. Our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors. As a full-service video and photography production corporation, since 1982, Saint Louis Business Portraits has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Best Plan to Get Team & Individual Headshots at Your Office

Executive teams want brand-consistent headshots, minimal downtime, and zero drama. Here’s a proven, production-grade plan we use to photograph entire departments—fast—without leaving your building.

The winning setup

  • Decide the look: background color, crop/aspect ratio, lighting style, and retouching level.
  • Reserve one room (12’×18′ ideal), plus a small staging area for wardrobe and final touch-ups.
  • Book in blocks: 6–10 people per hour with a rolling sign-up to avoid bottlenecks.
  • Approve on-site: tethered capture with immediate selection speeds things up and reduces post-shoot revisions.
  • Deliverables defined: filenames, crops (LinkedIn, intranet, press), turnaround, and retouching policy documented up front.

Phase 1 — Pre-Production (Alignment that saves you hours later)

1) Creative brief (30 minutes)

  • Usage: LinkedIn, website bios, ID badges, pitch decks, PR.
  • Visual targets: 2–3 reference images for lighting, energy (smile vs. neutral), background (neutral gray, clean white, branded color, environmental).
  • Consistency rules: crop line (mid-chest vs. shoulders), headroom, and eye-line.

2) Space plan

  • Primary set: 12’×18′ or larger; 9′ ceiling minimum preferred.
  • Staging: nearby conference room or corridor for last looks and queuing.
  • Power & noise: two dedicated outlets; away from loud HVAC and foot traffic.

3) Scheduling logic

  • Cadence: 6–10 people/hour depending on approval flow and wardrobe changes.
  • Priority lanes: give executives and client-facing teams reserved slots so they’re never stuck waiting.
  • Overflow buffer: hold 10–15 minutes every hour for late arrivals.

4) Communication kit (copy-paste)

  • Email (75 words):
    “Headshots are on [DATE] in [ROOM]. Please arrive 5 minutes early. Wear solid colors; avoid tight stripes and shiny fabrics. We’ll photograph you in 5–7 minutes, review on screen, and you’ll choose your favorite. If you wear glasses, bring them. Grooming kit will be on site. Questions? [CONTACT].”
  • SMS (160 chars):
    “Reminder: headshot today [TIME] in [ROOM]. Arrive 5 min early. Solid colors, bring glasses. 5–7 min per person w/ on-screen selection.”

Phase 2 — On-Site Workflow (Zero-friction, high throughput)

Set footprint (typical):

  • Key light on boom with large modifier for flattering wrap.
  • Fill via reflector or controlled soft source for precise contrast.
  • Background: 9′ seamless (white/gray/brand color) or environmental zone with distance for bokeh.
  • Tethered capture to a calibrated laptop/monitor for instant review.
  • Grooming station: lint rollers, blotting papers, combs, clips, translucent powder, basic hair spray.
  • Accessibility: seated option ready; camera height adjusts; ADA-friendly room path.

Timing benchmarks:

  • Individual standard: 5–7 minutes including review/selection.
  • Leadership/PR (more options and micro-coaching): 10–12 minutes.
  • Team hero shot: 10–15 minutes if scheduled at set change.

Flow controls that keep you on schedule:

  • QR check-in to confirm names, titles, and preferred name spelling.
  • Live image review; subject picks 1 primary + 1 alternate immediately.
  • Consistency overlay (ghost framing) to lock in eye-line and crop across the day.
  • Backup camera body and strobes on site to eliminate single-point failures.

Sample day schedule

  • 12 people (1.5–2 hrs): 9:00–11:00 AM with 10-min buffer each hour.
  • 25 people (3–4 hrs): 9:00–1:00 with a 15-min reset at 11:00.
  • 50 people (full day): 8:30–4:30 with lunch 12:00–12:45 and 10-min resets each hour.

Phase 3 — Look, Wardrobe, and Coaching (Where portraits become “on-brand”)

Wardrobe guidance (send beforehand):

  • Solid mid-tones; avoid micro-patterns, high-gloss fabrics, and busy plaids.
  • Bring a jacket/cardigan as a quick polish layer.
  • Company pins or subtle brand color accents photograph well.
  • For beards: edge clean-up the night prior; for close shaves: do it at least 2–3 hours before to reduce redness.

Pose & micro-coaching:

  • Open stance, long neck, slight lean toward camera for engagement.
  • Chin adjustments and shoulder angles tailored per face shape—small changes, big results.
  • If anxiety is high, a quick “test frame” breaks the ice before finals.

Phase 4 — Post-Production (Fast, consistent, and audit-ready)

File delivery & specs (define once, reuse forever):

  • Master: 4000px+ JPG (sRGB)
  • Transparency needs: PNG with clean, natural edge extraction
  • Crops: 1:1 (LinkedIn), 4:5 (bio pages), 16:9 (slides), 3:4 (directories)
  • Naming convention: Lastname_Firstname_Department_YYYY
  • Metadata embedded: name, title, department, copyright, usage.

Retouching policy (sane and respectful):

  • Standard: flyaway hair, lint, minor blemishes, under-eye brightening, specular control.
  • Executive/PR: optional teeth polish, vein/bruise softening, shirt line cleanup.
  • Integrity: no structural face changes; final images should look like the person—on their best day.

Turnaround SLAs:

  • Proof gallery: same-day or next morning.
  • Final delivery: 2–3 business days for up to 50 portraits (faster available when needed).
  • Revisions: 1 round included for crop or selection swaps.

Distribution ready:

  • Separate folders for Web, Print, and Transparent.
  • Spreadsheet (CSV) with filenames, people, roles, and URLs to each final for easy HR/IT ingestion.

Add-Ons That Multiply ROI

  • Leadership editorial portraits (in-office environmental looks for press and investor decks).
  • Video intros (15–30s talking-head clips in the same lighting for About pages and recruiting).
  • Team hero images for proposals and org charts.
  • Branded backdrops (exact Pantone) for franchise-level consistency across locations.
  • Office B-roll captured the same day—yes, even indoor drone passes in large atriums and corridors for a slick capabilities reel.

Common Pitfalls (and how we prevent them)

  • Inconsistent crops across divisions: we lock a framing standard and use an overlay on-set.
  • Last-minute no-shows: buffer windows each hour + a short “make-up” block at day’s end.
  • Shiny foreheads under LED cans: powder and flagging; we bring cutters to tame overhead spill.
  • Back-to-back meetings: we schedule micro-windows (e.g., :05, :12, :19…) to minimize wait and keep calendars aligned.

Why this plan works for decision makers

You get consistent, on-brand portraits, minimal disruption to operations, and a file package that drops straight into your web, HR, PR, and sales workflows. Your people feel taken care of, and your brand credibility rises everywhere those faces appear.

About St Louis Business Portraits

St Louis Business Portraits is a full-service professional commercial photography and video production company with the right equipment and creative crew for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. St Louis Business Portraits can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software. We use the latest in Artificial Intelligence for all our media services. Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors. As a full-service video and photography production corporation, since 1982, St Louis Business Portraits has worked with many businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Financial Advisor Headshots That Build Trust: Visual Credibility in a Trust-Driven Industry

In a profession where trust and credibility drive client decisions, financial advisors must be especially mindful of how they’re visually represented. From websites and LinkedIn profiles to pitch decks and press features, your portrait isn’t just a picture—it’s a promise of professionalism, reliability, and discretion.

As a financial advisor, your image can inspire confidence—or unintentionally raise doubts. A high-quality, expertly composed business portrait is often the first handshake your potential clients get. At St Louis Business Portraits, we’ve seen firsthand how strategic headshots and business imagery elevate brands, reinforce trust, and help advisors stand out in a crowded, competitive marketplace.

Why Financial Advisor Headshots Matter More Than Ever

Money is personal. Clients aren’t just buying a service—they’re entrusting their futures, savings, and security to your expertise. A strong headshot can be the subtle differentiator that influences a potential client’s decision to reach out. Whether you’re independent, part of a firm, or building a growing team, the right visual presentation communicates:

  • Professional competence
  • Trustworthiness and approachability
  • Stability and consistency
  • Personal brand alignment with client values

Key Elements of a Trust-Building Financial Headshot

1. Expression: Confidence Meets Approachability

Financial professionals must project a careful blend of authority and warmth. Too serious, and you may appear unapproachable. Too casual, and you risk being perceived as inexperienced or unprofessional.

At St Louis Business Portraits, we coach clients into the sweet spot—expressions that exude calm confidence, clarity, and approachability.

2. Wardrobe and Style: Industry-Appropriate, Not Generic

What you wear should align with your client base. Fiduciaries dealing with high-net-worth individuals might benefit from a tailored suit, while advisors working with younger investors or startup founders may opt for a modern business-casual look.

We consult on wardrobe to ensure you reflect your brand authentically—polished but never overdone.

3. Lighting and Composition: Clean, Consistent, and Intentional

Lighting is critical. Harsh shadows or overexposure can convey instability. A flat or poorly composed image lacks dimension and appeal.

Our private studio lighting setup creates flattering, professional lighting specifically designed to highlight your features without distractions, while preserving a natural, realistic tone.

4. Background: Simple Yet Strategic

A white or gray background might work well for corporate uniformity, but we often recommend subtly branded or contextual settings that nod to your values. A minimal, professional background with depth and intentional framing builds more connection than a generic wall.

We tailor background choices for each shoot, whether in studio or on location at your office or conference space.

5. Team Consistency: Reinforce Brand Unity

If you’re part of a financial advisory firm or larger practice, all team headshots should feel consistent across lighting, framing, tone, and expression. Inconsistent portraits—especially across an “Our Team” page—can create cognitive dissonance and hurt brand cohesion.

We specialize in group sessions and multi-person shoots, either at our facility or directly at your office, to ensure visual unity across your team.

Strategic Uses for Financial Advisor Headshots

A professional portrait isn’t just for your “About Me” page. High-quality business portraits are essential assets in a full marketing toolkit:

  • Company websites and bio pages
  • LinkedIn and other professional networks
  • Media appearances and press kits
  • Webinars, conferences, and speaking engagements
  • Email signatures and newsletters
  • Marketing campaigns and digital ads

We can also repurpose your headshots into branded templates, add firm-specific elements, and ensure your content fits every platform—from mobile views to large-format presentations.

Why Work With St Louis Business Portraits

At St Louis Business Portraits, we understand that your image is your reputation. Since 1982, we’ve worked with financial professionals, corporate teams, and creative agencies across the St. Louis region to deliver compelling, trust-building photography and video production.

We are a full-service commercial photography and video production company, offering:

  • Professional studio and on-location photography
  • Editing and post-production for headshots and video
  • Custom interview studio setups
  • Drone photography and interior footage for office branding
  • AI-enhanced editing and format optimization
  • Repurposing services for all media styles and formats

Our studio is large enough to accommodate props and custom backdrops. Whether you’re looking for an individual headshot, team branding session, or a full photo and video content package for your advisory firm, our creative crew and production specialists have the equipment and experience to deliver with precision and polish.

We support every step of the process—from lighting setup and posing guidance to file delivery in multiple formats ready for both print and digital deployment.

We even fly specialized drones indoors, giving you creative assets for lobby visuals, office reels, and corporate showcases.

Put your best face forward.
Trust starts with what your clients see. Let your headshot reflect the professionalism and integrity you bring to every relationship.

Work with St Louis Business Portraits—where business image meets strategic impact.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

The Easy Way to Get Professional Headshots on Your Busy Schedule – Mobile Portraits

Between meetings, deadlines, and client calls, blocking off time for photography may seem like a luxury—not a necessity. But in reality, professional business portraits are a vital asset in your company’s branding toolbox. Fortunately, there’s a solution that fits seamlessly into your workflow: Mobile Portrait Services.

Why Mobile Headshots Are a Game-Changer for Busy Professionals

Mobile portrait services bring the studio to your doorstep—whether that’s a high-rise office downtown, a conference venue, or your company headquarters in the suburbs. Instead of coordinating travel for your team or juggling appointment times at a studio, mobile setups offer convenience without compromise.

At St Louis Business Portraits, we specialize in deploying compact, professional-grade lighting and background setups to virtually any location. With minimal disruption to your workday, we create an efficient flow to photograph entire teams or key individuals quickly—while still capturing polished, brand-consistent portraits.

The Professional Look, Without Leaving the Office

One common misconception is that mobile headshots can’t match the quality of studio portraits. That’s no longer the case. Today’s mobile gear—including advanced lighting kits, professional DSLR and mirrorless cameras, and calibrated monitors for on-site previews—ensures crisp, flattering images that meet the highest industry standards.

We also bring customized background and lighting solutions that reflect your brand’s visual identity. Whether you want a modern, light-filled look, classic corporate backdrops, or environmental portraits within your own workspace, our team adapts to fit your vision.

Team Efficiency, Visual Consistency

Scheduling headshots during work hours ensures higher participation and consistent results across departments. With our mobile setup, we streamline the entire process—handling everything from pre-session communication and wardrobe tips to on-site posing guidance and real-time image selection. This eliminates the hassle of mismatched portraits, uneven lighting, or different styles across your staff bios, LinkedIn profiles, or marketing materials.

AI-Enhanced Editing and Fast Turnarounds

Once your headshots are captured, we utilize cutting-edge post-production techniques—powered by the latest Artificial Intelligence tools—to deliver exceptional results faster. Our editing pipeline includes skin tone balancing, background cleanup, and subtle retouching to maintain natural yet polished looks for all team members. You’ll receive web-optimized files, high-resolution prints, and any format required for your internal and external branding platforms.

Ready for Updates and Recurring Sessions

As your business grows or your team changes, we can return for follow-up sessions on your schedule. Mobile sessions are ideal for onboarding new team members, annual marketing campaigns, or refreshing executive photos. We’ll match your previous look and setup for perfect consistency across time.

Why Work with St Louis Business Portraits?

Since 1982, St Louis Business Portraits has been the go-to partner for professional companies, marketing firms, and creative agencies across the St. Louis region. Our team of experienced photographers, videographers, and producers brings the right combination of skill, gear, and creativity to every assignment.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Whether you’re capturing polished headshots, creating a branded video campaign, or repurposing content across media platforms, we customize your production to meet your unique needs.

Our AI-enhanced media services, advanced lighting setups, and private studio allow us to support everything from small productions to large-scale corporate shoots. And yes—we can fly our specialized drones indoors to capture dynamic overhead footage that enhances your storytelling.

With decades of experience, technical expertise, and a deep understanding of brand image, St Louis Business Portraits ensures your next visual production is efficient, stress-free, and effective. Contact us today to schedule your mobile headshot session and see how easy professional photography can be—even on your busiest day.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

What to Wear for Your Best Headshot Ever — A Professional’s Guide to Making the Right Impression

Your headshot is often the first point of visual contact with potential clients, collaborators, and employers. It appears on your website, LinkedIn profile, pitch decks, press kits, and more. But the key to a successful business portrait isn’t just expert lighting or a high-end camera—it’s also what you wear.

At St Louis Business Portraits, we’ve photographed professionals across industries for decades, and we know how wardrobe choices can elevate—or undermine—your image. This guide will help you make intentional, brand-aligned clothing decisions so you feel confident and look your best in front of the lens.

1. Start with Your Audience in Mind

Who will be viewing your headshot? A startup investor? A corporate board? Creative agencies? Your attire should resonate with the expectations of your industry without compromising your authenticity.

Tip:

  • Finance, law, or consulting? Lean into formal attire: tailored suits, solid shirts, and muted tones.
  • Creative industries or entrepreneurs? A polished smart-casual look (think jackets without ties, clean lines, subtle color) works well.
  • Healthcare or education? Clean, friendly, approachable with soft colors and minimal accessories.

2. Choose Solid Colors Over Patterns

Busy prints and patterns can be distracting and don’t always translate well in digital formats. Solid colors create a clean, professional look and ensure that the focus stays on your face.

Tip:

  • Jewel tones (like navy, burgundy, emerald) photograph beautifully on most skin tones.
  • Avoid stark white or neon unless layered under a jacket or sweater.
  • Light pastels work well in soft-lit environments; darker hues are best for dramatic or formal tones.

3. Fit is Everything

Loose or ill-fitting clothing can look sloppy on camera, while overly tight garments may cause discomfort and unnatural posture. Tailored outfits present you as composed and confident.

Tip:

  • Do a dress rehearsal: wear your full outfit in advance, sit and stand in it, and check it from all angles in good lighting.
  • Steam or iron your clothing before the shoot—wrinkles show more on high-resolution cameras.

4. Keep Accessories Subtle and Purposeful

Accessories should enhance your look, not dominate it. Bold necklaces, oversized watches, or trendy glasses may age your headshot or draw attention away from your expression.

Tip:

  • Stick to small, elegant accessories.
  • Avoid overly reflective jewelry, which can catch light awkwardly.
  • If you wear glasses regularly, bring a clean, non-reflective pair or ask your photographer to adjust lighting to avoid glare.

5. Grooming and Hair Matter—Plan Ahead

Even the best wardrobe can’t make up for a rushed grooming session. Hair, makeup, and facial grooming should be clean, natural, and consistent with your day-to-day professional look.

Tip:

  • Schedule any haircut or color touch-ups at least a week before your session.
  • For makeup: aim for professional but not overdone. Consider light matte powder to reduce shine.
  • Men: trim facial hair neatly or go clean-shaven for a sharper presentation.

6. Bring Options—and Layers

Different looks may work better depending on your setting and background. Layers, such as blazers, sweaters, or scarves, offer flexibility during your shoot and give you more variety in final image selections.

Tip:

  • Always bring 2–3 top options, including one neutral and one bold color.
  • Coordinate, but don’t match, your outfit with team members if you’re doing a group shoot.

Why Professionals Choose St Louis Business Portraits

At St Louis Business Portraits, we do more than take pictures—we craft brand-aligned portraits that reflect your growth, role, and industry. Our seasoned team brings decades of professional experience to every session, helping you look and feel confident from the first frame.

We offer full-service studio and location video and photography, editing and post-production, and licensed drone pilots for enhanced visual storytelling. Whether you need a classic corporate headshot, a modern executive portrait, or an entire team image refresh, we tailor every shoot to your goals.

Our studio features custom lighting setups, prop staging, and AI-enhanced tools to optimize your imagery. We repurpose your photos and videos across digital and print formats, ensuring visual consistency across all platforms. Our crew handles everything—from private interview studio setup to sound and camera operation—for a seamless, high-quality experience.

Since 1982, St Louis Business Portraits has partnered with companies, marketing agencies, and creative professionals throughout the St. Louis region to deliver headshots and visual content that make a lasting impression.

Ready to look your best?
Let St Louis Business Portraits guide your next professional image refresh. From wardrobe advice to final retouching, we help you present the best version of your evolving professional self.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

How to Prepare for Your Headshot Appointment.

A powerful headshot is more than just a photograph — it’s a strategic marketing asset that tells your story before you even speak. Whether it’s for a corporate website, LinkedIn profile, marketing campaign, or press release, your business portrait must project confidence, credibility, and approachability.

At Saint Louis Business Portraits, we understand that preparation is key to achieving a truly impactful image. In this guide, we’ll share expert advice to help you prepare thoroughly for your headshot appointment, ensuring you present your best self to your clients, colleagues, and audience.

1. Understand the Purpose of Your Headshot

Before stepping in front of the camera, think carefully about how and where your headshot will be used. Different industries and marketing channels may call for slightly different styles. A law firm might prefer formal, traditional portraits, while a tech startup may opt for a more casual, approachable look.

Tip: Clarify your intended use and target audience with your photographer beforehand so we can tailor the lighting, background, and mood to fit your brand image perfectly.

2. Choose the Right Wardrobe

Your outfit plays a crucial role in setting the tone of your headshot.

  • Solid Colors Over Patterns: Solid, neutral, or muted colors generally photograph better and keep the focus on your face.
  • Professional Fit: Wear clothes that fit well without sagging or pulling. Ill-fitting garments can appear sloppy in photos.
  • Industry-Appropriate Attire: Match your outfit to your professional industry standards. Formal businesses may require suits, while creatives might opt for business casual.

Tip: Bring a few options to the studio. Our experienced crew at Saint Louis Business Portraits can help you choose what looks best under professional lighting conditions.

3. Pay Attention to Grooming and Personal Care

In headshots, small details are magnified. Preparing your grooming ahead of time ensures you look polished and professional.

  • Hair: Get a haircut or trim about a week before your appointment to allow for a natural look.
  • Facial Hair: Keep facial hair neatly trimmed or clean-shaven, depending on your style.
  • Makeup: Keep makeup natural and matte to minimize shine. Bring powder for touch-ups.
  • Hands and Nails: If your hands might appear in the photo (crossed arms, holding props), ensure nails are clean and manicured.

Tip: Moisturize your skin well the night before to achieve a healthy, natural glow without looking oily.

4. Get Plenty of Rest

A well-rested face naturally appears more vibrant and alert. Lack of sleep can lead to dark under-eye circles, dull skin, and an overall tired look.

Tip: Try to get a full night’s sleep before your appointment and stay hydrated in the days leading up to your session.

5. Relax and Trust the Process

Feeling nervous before a headshot session is normal, but the best portraits come when you feel comfortable and authentic. Our experienced team will coach you through poses, expressions, and positioning so you don’t need to worry about the technical aspects.

Tip: Practice smiling naturally in front of a mirror the night before. Think about a positive memory or success moment to bring genuine warmth to your expression during the session.

6. Communicate with Your Photographer

A great headshot is the result of collaboration. Don’t hesitate to communicate your preferences, brand guidelines, or insecurities with your photographer. Whether it’s a specific side you favor or a unique brand style you need to match, telling us early ensures we can customize your session perfectly.

Tip: Bring a list of any creative direction or examples you admire. It helps streamline the session and aligns your expectations with the final product.

Why Saint Louis Business Portraits Is the Right Partner for Your Professional Headshots

At Saint Louis Business Portraits, we believe that every business portrait should be a strategic visual asset — crafted with expertise, artistry, and attention to detail. Since 1982, we have been the trusted choice for businesses, marketing firms, and creative agencies throughout the St. Louis area.

We are a full-service professional commercial photography and video production company equipped with the right gear, creative crew, and service experience for truly successful image acquisition. We offer full-service studio and location video and photography, editing, post-production, and even licensed drone pilots for truly unique projects.

Our services can be customized for diverse media requirements, whether for websites, marketing materials, internal communications, or large-scale campaigns. We’re experts at repurposing your photography and video branding to help you gain even greater traction across platforms.

At Saint Louis Business Portraits, we are well-versed in all file types, media styles, and accompanying software, ensuring seamless delivery no matter your project scope. We embrace the latest Artificial Intelligence technologies to enhance every aspect of our media services.

Our private studio lighting and visual setup are perfect for small productions and interview scenes. With a spacious studio that can incorporate custom props and set pieces, and the ability to fly our specialized drones indoors, we provide everything you need to make your next business portrait or video production truly outstanding.

When you partner with Saint Louis Business Portraits, you’re choosing decades of expertise, creative vision, and a full-service team committed to making you look your absolute best.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Beyond the Bio: Can You Use Headshots for More Than Just Work?

In today’s media-rich marketing landscape, visuals aren’t just supportive elements—they are the story. For businesses and organizations, high-quality headshots are no longer reserved solely for a company’s About Us page or LinkedIn profiles. In fact, when approached strategically, headshots can become versatile assets used across multiple media platforms to support branding, storytelling, and marketing efforts.

At Saint Louis Business Portraits, we often hear clients ask: “Can we use headshots for more than just work?” The answer is a resounding yes—and here’s how.

1. Personalized Marketing Materials

Your team’s faces help humanize your business. Including professional headshots on sales brochures, proposals, or email newsletters adds an authentic, personal connection. When prospects see the faces behind the brand, they’re more likely to feel a sense of trust and familiarity—especially in industries where relationships matter, such as finance, healthcare, legal, and consulting.

2. Video Intros and Slide Decks

Headshots can be transformed into dynamic video assets with motion graphics, name slates, or voiceovers. These short clips can be used as intros in webinars or keynote presentations. It adds a polished and branded touch that creates consistency across communication channels.

In professional pitch decks or corporate training modules, team headshots also help remote or hybrid audiences connect with presenters, reinforcing company identity.

3. Social Media Campaigns and Employer Branding

In the world of social media, content that includes human faces performs significantly better than graphics or text alone. Headshots offer a clean, consistent visual that works well across platforms—from Instagram and Facebook to X (Twitter) and LinkedIn.

Use your headshots creatively:

  • “Meet the Team” social posts
  • Celebrating employee milestones
  • Highlighting expertise in blog or article promotions

For HR and recruitment marketing, incorporating headshots into campaigns can boost your company’s reputation as a great place to work. Prospective employees want to see the people who make up your organization, not just the brand.

4. Client-Facing Proposals and Onboarding Documents

Custom-branded onboarding kits or client-facing proposals that include headshots give a polished, premium impression. They introduce your team in a personable way and help create familiarity even before the first conversation.

For example, a welcome packet for new clients with team headshots alongside short bios helps them put faces to names and feel like they’re being served by real, approachable people—not just a brand.

5. Media Kits and Press Coverage

When submitting press releases or being featured in trade publications, professional headshots are often requested. Having a library of high-resolution, editorial-quality headshots readily available ensures you never miss an opportunity to look polished and credible in earned media.

Whether it’s an executive thought leadership feature or a local magazine spotlight, clean and updated headshots make a strong visual impression that supports your brand identity.

6. Internal Communications and Company Culture

Even internal communication tools—like company intranets, newsletters, or internal video updates—can benefit from professional headshots. Visual recognition builds stronger connections in growing or remote teams and supports company culture by reinforcing transparency and professionalism.

Why Choose Saint Louis Business Portraits?

Since 1982, Saint Louis Business Portraits has partnered with organizations, marketing firms, and creative agencies across the St. Louis area to craft visual assets that make an impact. As a full-service professional commercial photography and video production company, we don’t just take pictures—we help you build a strategic media library that drives results.

We offer:

  • Full-service studio and location video and photography
  • Licensed drone pilots (we can even fly indoors)
  • Editing and post-production expertise
  • Creative crew services, including sound and camera operators
  • Private studio lighting and custom interview setups perfect for small productions
  • Studio space that accommodates props and set design
  • Deep knowledge of all file types, styles, and software platforms
  • Experience repurposing photography and video branding for multi-platform use

From private studio headshots to full-scale video productions, Saint Louis Business Portraits has the right equipment, creative crew, and decades of industry experience to make your next project seamless and successful. We customize every production to meet your unique media needs, ensuring your brand visuals work harder for you—everywhere.

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128

Categories
Uncategorized

Bad Headshot? Learn the Top 5 Mistakes People Make

In today’s professional world, your headshot is often your first impression. Whether it’s on LinkedIn, your company website, or marketing materials, a poorly executed headshot can negatively impact your brand. Yet, many professionals make common mistakes that result in an unflattering or ineffective portrait. Here are the top five mistakes people make when taking headshots and how to avoid them.

1. Using an Outdated or Poor-Quality Photo

A headshot from ten years ago or a low-resolution image cropped from a group photo does not reflect professionalism. Your appearance and industry expectations change over time, and your headshot should stay current. High-quality, recent headshots ensure you present yourself as credible and up to date. Investing in a professional session means getting a properly lit, high-resolution image that aligns with your brand.

2. Wearing Distracting or Inappropriate Clothing

Your outfit should match the professional tone of your industry. Avoid loud patterns, bright colors, or clothing with logos that distract from your face. Stick to solid colors and well-fitted attire that complements your skin tone. If unsure, bring a couple of outfit options to your session and consult with your photographer on the best choice.

3. Choosing the Wrong Background

The background of your headshot should not compete with you for attention. Busy, cluttered backgrounds can make the image look unprofessional. A neutral backdrop or an environment that subtly enhances your brand (such as a modern office or studio setup) works best. Professional photographers understand background selection and lighting to make you stand out while maintaining a polished look.

4. Lack of Proper Lighting and Posing

Harsh shadows, overexposure, or underexposure can ruin an otherwise great headshot. Natural light is great, but studio lighting offers full control over brightness and shadows to create a flattering image. Additionally, awkward poses or forced smiles can make you appear uncomfortable. A skilled photographer will guide you into a natural, confident pose that brings out your best features.

5. Not Considering Branding and Consistency

Your headshot should align with your company’s brand. If your team’s headshots look inconsistent across your website and marketing materials, it may undermine the professionalism of your business. Whether it’s for a corporate setting or a creative industry, headshots should have a consistent style and feel. Professionals should ensure their image aligns with their personal brand and company branding.

The Right Team for the Perfect Headshot

At Saint Louis Business Portraits, we understand the importance of a professional headshot that represents you and your brand. As a full-service professional commercial photography and video production company, we have the right equipment and experienced creative crew to ensure successful image acquisition. Whether you need studio or location photography, editing, post-production, or licensed drone pilots, we customize productions to meet your media needs.

We specialize in repurposing photography and video branding to maximize your reach. Our expertise spans all file types, media styles, and accompanying software. Our private studio lighting and visual setup is ideal for small productions and interview scenes, and we have a spacious studio to incorporate props for a complete set. From private custom interview setups to sound and camera operators, we provide everything needed for flawless video production. Our team can even fly specialized drones indoors for unique perspectives.

Since 1982, we have worked with businesses, marketing firms, and creative agencies in the St. Louis area, helping them elevate their marketing photography and video. If you want a headshot that makes a lasting impression, let Saint Louis Business Portraits capture the best version of you. Contact us today to schedule your session!

314-913-5626

stlouisphotos@gmail.com
Mike Haller

Studio – 4501 Mattis Road St Louis, MO 63128