In today’s digital world, your headshot is often the first impression you make on potential clients, partners, and employers. Whether it’s displayed on LinkedIn, a corporate website, or a marketing brochure, your headshot communicates your professionalism, personality, and brand. As decision-makers in photography and video production services, understanding the nuances of headshot clothing styles can significantly impact the final image’s success. This comprehensive guide will help you choose the right clothing for headshots, balancing between casual and corporate styles.
Understanding Your Brand
Before selecting your wardrobe, it’s crucial to understand your brand. Consider the following:
- What image do you want to project? Are you aiming for a formal, authoritative look, or something more approachable and casual?
- Who is your target audience? Consider the expectations and preferences of your industry and audience.
- What are your brand colors? Incorporating brand colors subtly into your attire can reinforce your brand identity.
Clothing Styles for Different Settings
Corporate Headshots
For corporate environments, a polished and professional appearance is essential. Here are some tips:
- Suits and Blazers: A well-fitted suit or blazer exudes confidence and professionalism. Opt for classic colors like navy, black, or gray. For women, tailored blazers with either skirts or pants can create a strong, professional look.
- Shirts and Blouses: Solid colors or subtle patterns work best. Choose colors like white, light blue, and pastel tones. Women can opt for blouses with minimal embellishments.
- Ties and Accessories: For men, a tie can add a touch of formality. Stick to classic patterns and colors. For women, minimalistic jewelry and accessories are advisable.




Casual Headshots
For a more relaxed and approachable look, consider these options:
- Smart Casual Attire: A collared shirt or blouse without a blazer can still look professional. Think along the lines of business casual. For men, a button-down shirt paired with chinos is a great option. Women might choose a nice blouse with tailored pants or a casual dress.
- Layering: Adding a cardigan or light jacket can create depth without looking too formal. This works well for both men and women.
- Colors and Patterns: Feel free to experiment with bolder colors and patterns, but avoid anything too distracting. Opt for clean lines and avoid overly busy designs.
Creative Industry Headshots
If you work in a creative field, your headshot can reflect your artistic personality:
- Bold Choices: Don’t shy away from unique clothing pieces that showcase your creativity. Think outside the box with fashion-forward pieces.
- Textures and Layers: Play with different fabrics and layers to add visual interest. Mix materials like leather, denim, and knits.
- Accessories: Artistic accessories like scarves, hats, or statement jewelry can enhance your look. Just ensure they don’t overpower your face.
Practical Tips for Headshot Clothing
- Fit and Comfort: Ensure your clothing fits well and you feel comfortable. Avoid anything too tight or too loose, as both can detract from the overall look.
- Avoid Distractions: Stay away from overly busy patterns, logos, or graphics that can distract from your face. Solid colors or simple patterns are best.
- Consistency: If you’re taking headshots for a team, maintain a level of consistency in attire to present a cohesive image. This doesn’t mean everyone has to dress identically, but there should be a unified theme.
- Preparation: Iron your clothes and avoid last-minute changes to ensure you look your best. Bring a few backup options to the shoot.
Preparing for the Shoot
Grooming
Proper grooming is just as important as clothing. Here are a few tips:
- Hair: Ensure your hair is neatly styled. If you need a haircut, do it a few days before the shoot to allow it to settle.
- Makeup: For women, opt for natural makeup that enhances your features without looking overdone. A matte finish works best to avoid shine under studio lights.
- Facial Hair: For men, trim your beard or mustache neatly. A clean shave or well-groomed facial hair gives a polished look.









Posing and Expression
Work with your photographer to find poses that highlight your best features. Practice different expressions in front of a mirror to find the most natural and confident look. Consider the following tips:
- Posture: Stand or sit up straight to convey confidence and professionalism.
- Angles: Experiment with different angles to find your best side. Turning slightly to the side can often be more flattering than a straight-on shot.
- Expression: A genuine smile can make you appear approachable and friendly. However, for a more serious tone, a slight smile or neutral expression might be better.
Conclusion
Choosing the right clothing for your headshot is a blend of understanding your brand, audience, and personal style. Whether you’re aiming for a formal corporate image or a relaxed casual look, the key is to present yourself authentically and professionally. A well-chosen outfit, combined with proper grooming and a confident pose, will result in a headshot that effectively communicates your desired message.
About Saint Louis Business Portraits
At Saint Louis Business Portraits, we are a full-service professional commercial photography and video production company with the right equipment and creative crew to ensure successful image acquisition. We offer comprehensive studio and location video and photography services, including editing, post-production, and licensed drone pilots. Our team can customize your productions for diverse media requirements, ensuring your photography and video branding gain maximum traction.
Our expertise spans all file types and media styles, supported by advanced software. Our private studio lighting and visual setup are perfect for small productions and interview scenes, large enough to incorporate props to complete your set. From private custom interview setups to providing sound and camera operators, we have everything needed to make your next video production perfect. We can even fly our specialized drones indoors.
As a full-service video and photography production company, Saint Louis Business Portraits has successfully collaborated with numerous businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video needs. Trust us to bring your vision to life with precision and creativity.
For more information or to schedule a consultation, contact us at Saint Louis Business Portraits today. Let us help you make the perfect first impression.