In today’s professional world, your headshot is often your first impression. Whether it’s on LinkedIn, your company website, or marketing materials, a poorly executed headshot can negatively impact your brand. Yet, many professionals make common mistakes that result in an unflattering or ineffective portrait. Here are the top five mistakes people make when taking headshots and how to avoid them.
1. Using an Outdated or Poor-Quality Photo
A headshot from ten years ago or a low-resolution image cropped from a group photo does not reflect professionalism. Your appearance and industry expectations change over time, and your headshot should stay current. High-quality, recent headshots ensure you present yourself as credible and up to date. Investing in a professional session means getting a properly lit, high-resolution image that aligns with your brand.
2. Wearing Distracting or Inappropriate Clothing
Your outfit should match the professional tone of your industry. Avoid loud patterns, bright colors, or clothing with logos that distract from your face. Stick to solid colors and well-fitted attire that complements your skin tone. If unsure, bring a couple of outfit options to your session and consult with your photographer on the best choice.
3. Choosing the Wrong Background
The background of your headshot should not compete with you for attention. Busy, cluttered backgrounds can make the image look unprofessional. A neutral backdrop or an environment that subtly enhances your brand (such as a modern office or studio setup) works best. Professional photographers understand background selection and lighting to make you stand out while maintaining a polished look.
4. Lack of Proper Lighting and Posing
Harsh shadows, overexposure, or underexposure can ruin an otherwise great headshot. Natural light is great, but studio lighting offers full control over brightness and shadows to create a flattering image. Additionally, awkward poses or forced smiles can make you appear uncomfortable. A skilled photographer will guide you into a natural, confident pose that brings out your best features.
5. Not Considering Branding and Consistency
Your headshot should align with your company’s brand. If your team’s headshots look inconsistent across your website and marketing materials, it may undermine the professionalism of your business. Whether it’s for a corporate setting or a creative industry, headshots should have a consistent style and feel. Professionals should ensure their image aligns with their personal brand and company branding.














The Right Team for the Perfect Headshot
At Saint Louis Business Portraits, we understand the importance of a professional headshot that represents you and your brand. As a full-service professional commercial photography and video production company, we have the right equipment and experienced creative crew to ensure successful image acquisition. Whether you need studio or location photography, editing, post-production, or licensed drone pilots, we customize productions to meet your media needs.
We specialize in repurposing photography and video branding to maximize your reach. Our expertise spans all file types, media styles, and accompanying software. Our private studio lighting and visual setup is ideal for small productions and interview scenes, and we have a spacious studio to incorporate props for a complete set. From private custom interview setups to sound and camera operators, we provide everything needed for flawless video production. Our team can even fly specialized drones indoors for unique perspectives.
Since 1982, we have worked with businesses, marketing firms, and creative agencies in the St. Louis area, helping them elevate their marketing photography and video. If you want a headshot that makes a lasting impression, let Saint Louis Business Portraits capture the best version of you. Contact us today to schedule your session!
314-913-5626
stlouisphotos@gmail.com
Mike Haller
Studio – 4501 Mattis Road St Louis, MO 63128




























