When planning for event videos and photos, particularly for corporate events, the key to success lies in preparation. Whether you’re hosting a conference, a company celebration, or a professional seminar, capturing the right moments on video and in photos requires careful planning. Event photography and videography are powerful tools to preserve memories and convey messages, and the best way to ensure your event looks polished and professional is by planning every detail of the day. Here’s a step-by-step guide to help you plan your day for great event videos and photos.
1. Define the Purpose of Your Event Media
Before you even pick up the camera or set up your equipment, you need to understand the purpose behind the event media. Are you looking to document the event for internal purposes, like company memories? Or is the event meant for external use, such as marketing materials or press releases? The purpose of the photos and videos will help determine the style, angles, and focal points of your shoot.
2. Identify Key Moments to Capture
Every event has key moments that should be highlighted. Whether it’s the keynote speaker, awards ceremony, or the first toast of a celebration, identifying these moments beforehand will allow the videographer and photographer to be ready for them. Make sure to communicate these moments with your production team so they can prepare accordingly.
3. Plan for the Right Lighting
Lighting is essential for high-quality photography and videography. Poor lighting can result in dark, grainy images or low-quality video footage. At Saint Louis Business Portraits, we understand the importance of lighting and use customized setups to enhance your production. We can create lighting designs to fit various settings, whether in a small room or a large venue. From our private studio setups to on-location productions, we ensure optimal lighting to capture the best images and video.
4. Prepare Your Venue for Filming and Photography
The location of your event is key to the overall look of your photos and videos. If you’re hosting the event at a venue, do a walkthrough with your production team to identify the best locations for filming and photography. If you’re planning to hold an event at your office or another business location, make sure to clean and prepare the space for optimal shots. At Saint Louis Business Portraits, we offer location scouting and can help you set up for the most effective and attractive shots.
5. Coordinate with Your Event Team and Speakers
It’s crucial to work closely with your event planners, speakers, and anyone involved in the event to make sure everyone is on the same page regarding timing and expectations. Whether you’re filming an event panel or taking formal portraits of the event speakers, being aligned with the event timeline will help capture all of the key moments.
6. Create a Shot List
A shot list is an invaluable tool for keeping track of what has been captured and what still needs to be filmed. A professional photographer and videographer will create a list of essential shots based on the event’s schedule and key moments. This includes wide-angle shots of the venue, close-ups of speakers or guests, candid shots of attendees, and other essential angles. The production team will stay organized and ensure they capture everything you need.
7. Plan for Interviews and Testimonials
Many corporate events include interviews with key speakers, panelists, or guests. These interviews are valuable assets for creating content that can be repurposed for marketing materials, social media, or internal use. Make sure to plan for dedicated times to conduct interviews. Saint Louis Business Portraits has the ability to set up custom interview spaces that look professional and are perfect for video. Our private studio setup provides all the lighting, sound, and camera equipment necessary for smooth and high-quality interviews.
8. Repurpose Your Media for Future Use
One of the most beneficial aspects of event photography and video is its long-term potential. Instead of just letting your media sit unused after the event, repurpose your photos and videos for marketing, internal communications, social media, or future events. Saint Louis Business Portraits specializes in repurposing event photography and video branding to gain more traction. We can help you creatively use your media to engage with your target audience across various platforms.
9. Be Ready for Unexpected Moments
Despite careful planning, unexpected moments will happen during your event, and you’ll want to capture them as they unfold. Whether it’s a surprise announcement, a guest interaction, or a spontaneous moment, having an experienced videographer and photographer ready for anything ensures that these impromptu events are documented.
10. Review the Footage
After the event, it’s crucial to review the footage to ensure that everything you wanted was captured. With the right editing and post-production services, you can enhance your photos and videos to produce polished content. At Saint Louis Business Portraits, we offer full-service editing and post-production to ensure your media meets the highest quality standards.
Why Choose Saint Louis Business Portraits for Your Event Photography and Video Production?
Saint Louis Business Portraits is an expert in capturing high-quality event photos and videos. With decades of experience working with businesses, marketing firms, and agencies in the St. Louis area, we are well-equipped to handle all of your corporate media needs. Our team utilizes state-of-the-art equipment and has the creative expertise to make your event look polished and professional.
We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone services. Our team can customize productions to meet diverse media requirements and has extensive knowledge of all file types and styles of media. Additionally, our private studio lighting and visual setups are perfect for small productions, interviews, and other intimate events.
Since 1982, we’ve worked with companies to provide high-quality photography and videography that is not only professional but adaptable to a wide range of media uses. Whether you need a custom interview setup, sound and camera operators, or specialized drones for unique shots, we have everything you need to make your next event production perfect.
Let us help you elevate your next event with exceptional photography and videography that you can use to engage your audience and repurpose across various channels for maximum impact.
St Louis Business Portraits 