In the current professional ecosystem, your digital presence is often the primary point of contact between your organization and its next major opportunity. Whether you are a marketing director overseeing a brand refresh or a corporate decision-maker looking to attract top-tier talent, the visual assets representing your team are not merely “pictures”—they are strategic tools for conversion.
The concept of “updating your headshot for job wins” extends far beyond the individual job seeker. For an organization, a “win” might mean securing a multi-million dollar contract, successfully navigating a merger, or establishing instant credibility in a new market. When your leadership team’s imagery is outdated, inconsistent, or technically inferior, it creates a subtle but palpable friction in the trust-building process.
The Psychology of Visual Credibility
Research in cognitive psychology consistently points to the “thin-slicing” phenomenon—where individuals make snap judgments about competence, trustworthiness, and authority within milliseconds of seeing a face. In 2026, those judgments happen on LinkedIn, on your “About Us” page, and in the digital headers of RFP responses.
An updated portrait does three things that an older image cannot:
Validates Authenticity: There is a distinct disconnect when a client meets an executive in person who looks ten years older than their digital avatar. Authenticity is the cornerstone of modern business; visual consistency removes that initial hurdle of surprise.
Signals Innovation: Styles in lighting and post-production evolve. An image from five years ago looks like it belongs to a different era of business. Fresh imagery signals that your organization is current, proactive, and attentive to detail.
Reinforces Brand Alignment: As corporate brands pivot, their visual language must follow. A headshot captured today can be intentionally styled to match the specific color palettes and “vibe” of your current marketing collateral, creating a seamless brand experience.
Technical Excellence in Image Acquisition
From a production standpoint, a successful headshot is the result of meticulous technical planning. It involves understanding lens compression to flatter the subject, the physics of light to create depth without harshness, and the nuances of color grading to ensure skin tones are natural yet vibrant.
Furthermore, the rise of high-resolution displays (4K and 8K) means that every flaw in a low-quality file is magnified. Professional acquisition ensures that your assets are “future-proofed,” providing the high-bit-depth data necessary for large-scale environmental graphics or high-definition video overlays.
St Louis Business Portraits: Your Partner in Professional Production
At St Louis Business Portraits, we don’t just take photos; we engineer visual assets that drive business results. Since 1982, we have been a fixture in the St. Louis business community, serving as a full-service professional commercial photography and video production company for marketing firms, creative agencies, and corporations alike.
Our longevity is built on a foundation of creative crew experience and a commitment to utilizing the right equipment for every unique challenge. We offer a comprehensive suite of services designed to make your production seamless and successful:
Full-Service Production: We provide both studio and location-based video and photography. Whether you need us in your boardroom or our private studio, we bring the same level of professional rigor to the set.
Advanced Studio Capabilities: Our private studio features specialized lighting and visual setups optimized for small productions and interview scenes. The space is large enough to incorporate custom props, allowing us to build a set that perfectly rounds out your brand story.
End-to-End Support: We support every aspect of your project—from designing a custom interview studio to supplying professional sound and camera operators. We handle the technical heavy lifting so you can focus on the message.
Cutting-Edge Technology: We leverage the latest in Artificial Intelligence for our media services, ensuring precision in post-production and editing. We are well-versed in all file types and software requirements, ensuring your assets are ready for any media platform.
Aerial Innovation: Our team includes licensed drone pilots. Beyond standard exterior shots, we possess the specialized equipment and skill to fly our drones indoors, capturing dynamic, immersive footage of your facilities that was previously impossible to achieve.
Strategic Repurposing: We specialize in customizing productions for diverse media requirements. We don’t just deliver a file; we help you repurpose your photography and video branding to gain more traction across social, web, and print channels.
When you choose St Louis Business Portraits, you are choosing over four decades of experience in the St. Louis area. We understand the local market and the global standards required for successful marketing photography and video.
In every brochure you print, your people are the proof. Headshots are often the only “live” evidence a prospect sees that your organization is real, trustworthy, and current. Yet in many companies, those same headshots are five, seven, even ten years old—quietly working against everything else your marketing is trying to achieve.
As someone who spends a lot of time on set with business teams, I can tell you: updating headshots isn’t just a cosmetic exercise. Done properly, a headshot refresh is a strategic marketing move that directly supports sales, recruiting, and brand positioning—especially in print brochures that have a longer shelf life and tend to get passed around.
Let’s walk through how to think about updating your headshots specifically for marketing brochures, and how to plan a session that delivers assets you can repurpose across every channel you care about.
Why Brochure Headshots Age Faster Than You Think
Most organizations recognize that websites and social media need regular updates. Brochures, on the other hand, feel “finished” once they’re designed and printed. The problem is that your people don’t freeze in time when the PDF goes to the printer.
Common reasons brochure headshots age out quickly:
Team changes – New leadership hires, promotions, departures, and reorganizations mean your printed piece no longer reflects your actual team.
Visual brand updates – You refine your logo, colors, or typography, but the headshot style still reflects your “old” brand.
Evolving customer expectations – Buyers are used to clean, modern, consistent imagery from national brands. Mismatched or obviously dated headshots stand out as a red flag.
Hybrid and remote work culture – Roles shift, and clients expect to “meet” people visually even if they’re not physically present.
In brochures—where space is limited and every image has to earn its place—an outdated headshot does more than look tired. It can silently reduce trust and perceived professionalism.
The Marketing Impact: Headshots as Proof of Promise
Your marketing brochure makes promises: reliability, expertise, innovation, responsiveness. Your headshots should visually confirm those claims.
Well-planned, current headshots can:
Increase perceived credibility A cohesive set of images communicates that your organization is organized, detail-oriented, and invested in its people.
Support premium pricing Sharp, consistent headshots help justify higher rates by reinforcing a polished, “buttoned-up” brand presentation.
Strengthen employer brand If your brochure is also used for recruiting or HR outreach, modern, confident team images send a clear signal about your culture and standards.
Enhance sales conversations When the face a prospect sees in your brochure matches the person they meet on a video call or in person, it eliminates friction and builds rapport faster.
In short: updated headshots keep your printed collateral aligned with the reality of who you are today.
How to Know It’s Time to Update Your Brochure Headshots
If you’re not sure whether your current brochure images are helping or hurting, start with a quick audit:
Time check
Are most of the headshots older than 3–5 years?
Do they predate major organizational changes or rebrands?
Style consistency
Do all subjects share a similar lighting style, background, and crop—or is it a patchwork of different sessions and DIY images?
Are there obvious differences in quality (some crisp, some soft or grainy)?
Brand alignment
Do the colors, tone, and overall feel match your current website, presentation templates, and social channels?
Are you still using backgrounds or poses that no longer reflect how you position your brand (e.g., stiff, formal portraits for a culture that now leads with approachability)?
Team representation
Are key decision makers, client-facing staff, or subject-matter experts missing entirely?
Are there people in the brochure who no longer work with you?
If you’re saying “yes” to more than a couple of these, it’s time to treat headshots as a planned marketing initiative, not an afterthought.
Designing Headshots With Brochure Layout in Mind
This is where an experienced production team makes a real difference. Shooting for a brochure is not the same as shooting for LinkedIn or an internal directory.
When we plan headshots for marketing brochures, we look at:
1. Orientation and cropping
Horizontal vs. vertical: Brochures often benefit from horizontal portraits that sit alongside copy or bleed into a spread. We’ll often capture both orientations to give your designer options.
Safe crop areas: We compose with your intended layout in mind so important details aren’t lost when the designer tightens the crop or fits images into rounded or irregular frames.
2. Background strategy
Brand colors: Background tones can subtly echo your brand palette without becoming overpowering.
Clean vs. environmental:
Clean studio backgrounds keep the focus on the subject and are easier to standardize.
Lightly environmental backgrounds (office, industrial, healthcare, or architectural settings) can be blurred just enough to suggest context without cluttering the page.
For brochures, we often build a controlled, repeatable lighting setup that yields a polished, consistent look but still allows slight variations for different departments or leadership tiers.
3. Lighting and contrast for print
Print behaves differently than screens. We light and expose with enough contrast and detail that your portraits hold up on coated and uncoated paper stocks. Subtle adjustments in exposure, contrast, and retouching help prevent faces from printing too dark or too flat.
4. Space for design elements
Designers will often overlay names, titles, or brand elements near or on the image. We compose with intentional negative space so they can do that without covering faces or creating awkward crops.
Preparing Your Team: Reducing Friction and “Photo Day” Anxiety
One of the biggest barriers to updating headshots is internal resistance: “I hate having my picture taken.” “I don’t have time.” “Can we just use my old photo?”
Good planning reduces that friction:
Pre-session guide Provide a short, clear prep guide covering wardrobe, grooming, and what to expect. For example: solid or subtly patterned clothing, brand-friendly colors, avoiding busy prints and high-glare fabrics.
Scheduling strategy We’ll help you build an efficient schedule that respects people’s time—often in short blocks per department or location, with buffer time for overages.
On-site direction A professional photographer who works with business clients knows how to quickly coach expression, posture, and micro-adjustments so subjects look relaxed and confident, not staged.
Inclusive approach Make sure you plan sessions for remote staff, satellite offices, and key freelancers or consultants who appear in client-facing roles. Consistency matters.
When your team experiences a smooth, professional session, it becomes much easier to schedule future refreshes instead of putting them off for years.
Getting More Value: One Headshot Session, Many Deliverables
If you’re updating headshots for brochures, it’s the perfect time to think beyond a single use case. A well-planned session can produce assets for:
Marketing brochures & sales sheets
Website “About” and team pages
LinkedIn and social profiles
Email signatures
Conference and event programs
Press kits and PR releases
Internal communications and recruiting materials
Video lower-thirds graphics and presentation decks
We routinely build capture plans that include multiple looks or crops—tight head-and-shoulders, ¾ length, and variations with different expressions—so your marketing and HR teams have options for different contexts without re-shooting.
Where AI Fits In (and Where It Shouldn’t)
Artificial Intelligence is now part of modern imaging workflows, but it needs to be used responsibly—especially for business portraits.
Smart, ethical uses in a headshot refresh:
Subtle, natural retouching AI-assisted tools can quickly handle minor skin distractions, stray hairs, or wrinkles in clothing, without turning people into plastic versions of themselves.
Background harmonization We can clean up or unify backgrounds to match your brand, remove distractions, or create consistent sets across multiple shoot dates.
Format optimization Automated upscaling and sharpening ensure your images remain crisp across different print sizes and digital platforms.
We draw the line at misrepresenting reality. Your headshots should be an honest, flattering representation of the people your clients will actually work with—not AI-generated substitutes.
Why Partnering With a Full-Service Production Team Matters
Refreshing headshots for brochures touches more than just photography. It’s about how those images integrate with your broader marketing ecosystem—print, web, video, and social.
A full-service team can help you:
Align headshot style with your existing brand standards and design templates
Plan capture days across multiple locations or departments
Build a file-naming and delivery structure that’s easy for your marketing and design teams to use
Prepare images in multiple versions (print-ready CMYK, web-optimized RGB, square and vertical crops, transparent-background PNGs where appropriate)
Ensure that future photo additions match the original style so your brochures stay cohesive even as your team evolves
Partner With St Louis Business Portraits
If you’re ready to stop relying on outdated, mismatched portraits in your marketing brochures, it helps to have a production partner who understands both the creative and technical demands of business imaging.
Experienced St Louis Business Portraits is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St Louis Business Portraits can customize your productions for diverse types of media requirements, and repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types, styles of media and accompanying software, and we use the latest in Artificial Intelligence for all our media services.
Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can even fly our specialized drones indoors for unique perspectives when your project calls for it.
As a full-service video and photography production corporation since 1982, St Louis Business Portraits has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video. When you’re ready to update your headshots for marketing brochures—and every other place your brand shows up—we’re ready to help you do it right.
For decision-makers in marketing, communications, and operations, every visual asset—especially the professional portrait—must deliver maximum return on investment (ROI). In the competitive digital arena, a generic headshot is simply not enough. It must be a versatile, high-impact tool that aligns perfectly with your brand’s diverse media needs.
As seasoned professionals in commercial visual production, we recognize that acquiring the perfect initial image is only the first step. The real strategic advantage today lies in leveraging advanced technology to ensure that single high-quality photograph can adapt seamlessly across platforms, from a high-resolution print brochure to a small social media thumbnail. This is where the intelligent application of Artificial Intelligence (AI) elevates a professional headshot from a mere picture to an agile, future-proof branding asset.
The Strategic Value of AI in Professional Portraiture
AI is not a replacement for the skill of a professional photographer; rather, it is a powerful tool that enhances precision, consistency, and versatility in the post-production workflow. Here’s how strategic AI “tweaks” make a professional headshot an indispensable component of your marketing toolkit:
1. Achieving Absolute Brand Consistency
Maintaining a consistent visual voice across an organization with hundreds of employees can be an immense challenge. Differences in lighting, color temperature, and background can unintentionally dilute brand messaging.
AI-Driven Style Matching: Using sophisticated algorithms, AI can analyze a defined “master” look—your preferred brand colors, exposure, and contrast—and apply those parameters with microscopic accuracy to every single headshot, regardless of when or where it was taken.
Uniformity at Scale: For businesses constantly onboarding new talent, this capability is revolutionary. It ensures visual coherence for company directories, internal communications, and large-scale marketing campaigns without the resource-heavy process of manual, time-intensive retouching.
2. Dynamic Media Optimization and Resizing
Digital platforms have unique and often restrictive aspect ratio requirements. A perfect portrait for a company annual report may be entirely unusable on LinkedIn or as a video call background without awkward cropping.
Intelligent Cropping and Framing: AI goes beyond simple scaling. It analyzes the composition, recognizes the key focal points, and intelligently resizes or “generates” surrounding content (generative fill) to fit diverse aspect ratios (1:1, 16:9, etc.) without compromising the aesthetic integrity of the original image.
Detail Preservation: AI techniques help maintain critical detail and sharpness even when an image is compressed or displayed at vastly different resolutions, ensuring your personnel always look their best.
3. Contextual Adaptation (The “Set Change” Button)
A single professional portrait session now has the potential to fulfill the visual requirements of multiple roles or departments within your organization.
Background Flexibility: AI allows for the clean, seamless, and realistic alteration of a headshot’s background. This means the same individual can be placed against a corporate marble backdrop for a press release, a casual environmental background for a social media post, or a branded color field for an internal document. This dramatically expands the usage of the initial photographic investment.
Targeted Messaging: By adapting the visual context, your marketing can more effectively target specific audiences, ensuring the representative image always feels appropriate and resonant for the platform it’s on.
The St Louis Business Portraits Commitment: Experience Meets Innovation
To fully harness the power of AI in your visual assets, you need a partner who combines decades of production expertise with cutting-edge technology.
Since 1982, St Louis Business Portraits has operated as a full-service professional commercial photography and video production corporation, serving countless businesses, marketing firms, and creative agencies throughout the St. Louis area. We believe in providing the right equipment and a seasoned creative crew for successful, modern image acquisition.
Our commitment to excellence includes:
AI Integration: We utilize the latest in Artificial Intelligence for all our media services, ensuring your assets are versatile, consistent, and ready for today’s media demands.
Full-Spectrum Production: We offer comprehensive full-service studio and location video and photography, as well as end-to-end editing and post-production.
Customization and Repurposing: We specialize in customizing productions for diverse media requirements and repurposing your photography and video branding to gain maximum traction across all channels. We are well-versed in all file types and styles of media and accompanying software.
State-of-the-Art Facilities: Our private studio features specialized lighting and a visual setup perfect for small productions and interview scenes, and is large enough to incorporate props.
Advanced Video Support: We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, and providing the right equipment—ensuring your next video production is seamless and successful.
Specialized Drone Services: We utilize licensed drone pilots for all aerial needs, and our specialized drones allow us to conduct safe, professional flights indoors.
Choosing St Louis Business Portraits means investing in a visual partnership built on experience, creative talent, and a commitment to leveraging technology to make your brand shine brighter.
In a profession where trust and credibility drive client decisions, financial advisors must be especially mindful of how they’re visually represented. From websites and LinkedIn profiles to pitch decks and press features, your portrait isn’t just a picture—it’s a promise of professionalism, reliability, and discretion.
As a financial advisor, your image can inspire confidence—or unintentionally raise doubts. A high-quality, expertly composed business portrait is often the first handshake your potential clients get. At St Louis Business Portraits, we’ve seen firsthand how strategic headshots and business imagery elevate brands, reinforce trust, and help advisors stand out in a crowded, competitive marketplace.
Why Financial Advisor Headshots Matter More Than Ever
Money is personal. Clients aren’t just buying a service—they’re entrusting their futures, savings, and security to your expertise. A strong headshot can be the subtle differentiator that influences a potential client’s decision to reach out. Whether you’re independent, part of a firm, or building a growing team, the right visual presentation communicates:
Professional competence
Trustworthiness and approachability
Stability and consistency
Personal brand alignment with client values
Key Elements of a Trust-Building Financial Headshot
1. Expression: Confidence Meets Approachability
Financial professionals must project a careful blend of authority and warmth. Too serious, and you may appear unapproachable. Too casual, and you risk being perceived as inexperienced or unprofessional.
At St Louis Business Portraits, we coach clients into the sweet spot—expressions that exude calm confidence, clarity, and approachability.
2. Wardrobe and Style: Industry-Appropriate, Not Generic
What you wear should align with your client base. Fiduciaries dealing with high-net-worth individuals might benefit from a tailored suit, while advisors working with younger investors or startup founders may opt for a modern business-casual look.
We consult on wardrobe to ensure you reflect your brand authentically—polished but never overdone.
3. Lighting and Composition: Clean, Consistent, and Intentional
Lighting is critical. Harsh shadows or overexposure can convey instability. A flat or poorly composed image lacks dimension and appeal.
Our private studio lighting setup creates flattering, professional lighting specifically designed to highlight your features without distractions, while preserving a natural, realistic tone.
4. Background: Simple Yet Strategic
A white or gray background might work well for corporate uniformity, but we often recommend subtly branded or contextual settings that nod to your values. A minimal, professional background with depth and intentional framing builds more connection than a generic wall.
We tailor background choices for each shoot, whether in studio or on location at your office or conference space.
5. Team Consistency: Reinforce Brand Unity
If you’re part of a financial advisory firm or larger practice, all team headshots should feel consistent across lighting, framing, tone, and expression. Inconsistent portraits—especially across an “Our Team” page—can create cognitive dissonance and hurt brand cohesion.
We specialize in group sessions and multi-person shoots, either at our facility or directly at your office, to ensure visual unity across your team.
Strategic Uses for Financial Advisor Headshots
A professional portrait isn’t just for your “About Me” page. High-quality business portraits are essential assets in a full marketing toolkit:
Company websites and bio pages
LinkedIn and other professional networks
Media appearances and press kits
Webinars, conferences, and speaking engagements
Email signatures and newsletters
Marketing campaigns and digital ads
We can also repurpose your headshots into branded templates, add firm-specific elements, and ensure your content fits every platform—from mobile views to large-format presentations.
Why Work With St Louis Business Portraits
At St Louis Business Portraits, we understand that your image is your reputation. Since 1982, we’ve worked with financial professionals, corporate teams, and creative agencies across the St. Louis region to deliver compelling, trust-building photography and video production.
We are a full-service commercial photography and video production company, offering:
Professional studio and on-location photography
Editing and post-production for headshots and video
Custom interview studio setups
Drone photography and interior footage for office branding
AI-enhanced editing and format optimization
Repurposing services for all media styles and formats
Our studio is large enough to accommodate props and custom backdrops. Whether you’re looking for an individual headshot, team branding session, or a full photo and video content package for your advisory firm, our creative crew and production specialists have the equipment and experience to deliver with precision and polish.
We support every step of the process—from lighting setup and posing guidance to file delivery in multiple formats ready for both print and digital deployment.
We even fly specialized drones indoors, giving you creative assets for lobby visuals, office reels, and corporate showcases.
Put your best face forward. Trust starts with what your clients see. Let your headshot reflect the professionalism and integrity you bring to every relationship.
Work with St Louis Business Portraits—where business image meets strategic impact.
Between meetings, deadlines, and client calls, blocking off time for photography may seem like a luxury—not a necessity. But in reality, professional business portraits are a vital asset in your company’s branding toolbox. Fortunately, there’s a solution that fits seamlessly into your workflow: Mobile Portrait Services.
Why Mobile Headshots Are a Game-Changer for Busy Professionals
Mobile portrait services bring the studio to your doorstep—whether that’s a high-rise office downtown, a conference venue, or your company headquarters in the suburbs. Instead of coordinating travel for your team or juggling appointment times at a studio, mobile setups offer convenience without compromise.
At St Louis Business Portraits, we specialize in deploying compact, professional-grade lighting and background setups to virtually any location. With minimal disruption to your workday, we create an efficient flow to photograph entire teams or key individuals quickly—while still capturing polished, brand-consistent portraits.
The Professional Look, Without Leaving the Office
One common misconception is that mobile headshots can’t match the quality of studio portraits. That’s no longer the case. Today’s mobile gear—including advanced lighting kits, professional DSLR and mirrorless cameras, and calibrated monitors for on-site previews—ensures crisp, flattering images that meet the highest industry standards.
We also bring customized background and lighting solutions that reflect your brand’s visual identity. Whether you want a modern, light-filled look, classic corporate backdrops, or environmental portraits within your own workspace, our team adapts to fit your vision.
Team Efficiency, Visual Consistency
Scheduling headshots during work hours ensures higher participation and consistent results across departments. With our mobile setup, we streamline the entire process—handling everything from pre-session communication and wardrobe tips to on-site posing guidance and real-time image selection. This eliminates the hassle of mismatched portraits, uneven lighting, or different styles across your staff bios, LinkedIn profiles, or marketing materials.
AI-Enhanced Editing and Fast Turnarounds
Once your headshots are captured, we utilize cutting-edge post-production techniques—powered by the latest Artificial Intelligence tools—to deliver exceptional results faster. Our editing pipeline includes skin tone balancing, background cleanup, and subtle retouching to maintain natural yet polished looks for all team members. You’ll receive web-optimized files, high-resolution prints, and any format required for your internal and external branding platforms.
Ready for Updates and Recurring Sessions
As your business grows or your team changes, we can return for follow-up sessions on your schedule. Mobile sessions are ideal for onboarding new team members, annual marketing campaigns, or refreshing executive photos. We’ll match your previous look and setup for perfect consistency across time.
Why Work with St Louis Business Portraits?
Since 1982, St Louis Business Portraits has been the go-to partner for professional companies, marketing firms, and creative agencies across the St. Louis region. Our team of experienced photographers, videographers, and producers brings the right combination of skill, gear, and creativity to every assignment.
We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Whether you’re capturing polished headshots, creating a branded video campaign, or repurposing content across media platforms, we customize your production to meet your unique needs.
Our AI-enhanced media services, advanced lighting setups, and private studio allow us to support everything from small productions to large-scale corporate shoots. And yes—we can fly our specialized drones indoors to capture dynamic overhead footage that enhances your storytelling.
With decades of experience, technical expertise, and a deep understanding of brand image, St Louis Business Portraits ensures your next visual production is efficient, stress-free, and effective. Contact us today to schedule your mobile headshot session and see how easy professional photography can be—even on your busiest day.
In today’s media-rich marketing landscape, visuals aren’t just supportive elements—they are the story. For businesses and organizations, high-quality headshots are no longer reserved solely for a company’s About Us page or LinkedIn profiles. In fact, when approached strategically, headshots can become versatile assets used across multiple media platforms to support branding, storytelling, and marketing efforts.
At Saint Louis Business Portraits, we often hear clients ask: “Can we use headshots for more than just work?” The answer is a resounding yes—and here’s how.
1. Personalized Marketing Materials
Your team’s faces help humanize your business. Including professional headshots on sales brochures, proposals, or email newsletters adds an authentic, personal connection. When prospects see the faces behind the brand, they’re more likely to feel a sense of trust and familiarity—especially in industries where relationships matter, such as finance, healthcare, legal, and consulting.
2. Video Intros and Slide Decks
Headshots can be transformed into dynamic video assets with motion graphics, name slates, or voiceovers. These short clips can be used as intros in webinars or keynote presentations. It adds a polished and branded touch that creates consistency across communication channels.
In professional pitch decks or corporate training modules, team headshots also help remote or hybrid audiences connect with presenters, reinforcing company identity.
3. Social Media Campaigns and Employer Branding
In the world of social media, content that includes human faces performs significantly better than graphics or text alone. Headshots offer a clean, consistent visual that works well across platforms—from Instagram and Facebook to X (Twitter) and LinkedIn.
Use your headshots creatively:
“Meet the Team” social posts
Celebrating employee milestones
Highlighting expertise in blog or article promotions
For HR and recruitment marketing, incorporating headshots into campaigns can boost your company’s reputation as a great place to work. Prospective employees want to see the people who make up your organization, not just the brand.
4. Client-Facing Proposals and Onboarding Documents
Custom-branded onboarding kits or client-facing proposals that include headshots give a polished, premium impression. They introduce your team in a personable way and help create familiarity even before the first conversation.
For example, a welcome packet for new clients with team headshots alongside short bios helps them put faces to names and feel like they’re being served by real, approachable people—not just a brand.
5. Media Kits and Press Coverage
When submitting press releases or being featured in trade publications, professional headshots are often requested. Having a library of high-resolution, editorial-quality headshots readily available ensures you never miss an opportunity to look polished and credible in earned media.
Whether it’s an executive thought leadership feature or a local magazine spotlight, clean and updated headshots make a strong visual impression that supports your brand identity.
6. Internal Communications and Company Culture
Even internal communication tools—like company intranets, newsletters, or internal video updates—can benefit from professional headshots. Visual recognition builds stronger connections in growing or remote teams and supports company culture by reinforcing transparency and professionalism.
Why Choose Saint Louis Business Portraits?
Since 1982, Saint Louis Business Portraits has partnered with organizations, marketing firms, and creative agencies across the St. Louis area to craft visual assets that make an impact. As a full-service professional commercial photography and video production company, we don’t just take pictures—we help you build a strategic media library that drives results.
We offer:
Full-service studio and location video and photography
Licensed drone pilots (we can even fly indoors)
Editing and post-production expertise
Creative crew services, including sound and camera operators
Private studio lighting and custom interview setups perfect for small productions
Studio space that accommodates props and set design
Deep knowledge of all file types, styles, and software platforms
Experience repurposing photography and video branding for multi-platform use
From private studio headshots to full-scale video productions, Saint Louis Business Portraits has the right equipment, creative crew, and decades of industry experience to make your next project seamless and successful. We customize every production to meet your unique media needs, ensuring your brand visuals work harder for you—everywhere.
In today’s professional world, your headshot is often your first impression. Whether it’s on LinkedIn, your company website, or marketing materials, a poorly executed headshot can negatively impact your brand. Yet, many professionals make common mistakes that result in an unflattering or ineffective portrait. Here are the top five mistakes people make when taking headshots and how to avoid them.
1. Using an Outdated or Poor-Quality Photo
A headshot from ten years ago or a low-resolution image cropped from a group photo does not reflect professionalism. Your appearance and industry expectations change over time, and your headshot should stay current. High-quality, recent headshots ensure you present yourself as credible and up to date. Investing in a professional session means getting a properly lit, high-resolution image that aligns with your brand.
2. Wearing Distracting or Inappropriate Clothing
Your outfit should match the professional tone of your industry. Avoid loud patterns, bright colors, or clothing with logos that distract from your face. Stick to solid colors and well-fitted attire that complements your skin tone. If unsure, bring a couple of outfit options to your session and consult with your photographer on the best choice.
3. Choosing the Wrong Background
The background of your headshot should not compete with you for attention. Busy, cluttered backgrounds can make the image look unprofessional. A neutral backdrop or an environment that subtly enhances your brand (such as a modern office or studio setup) works best. Professional photographers understand background selection and lighting to make you stand out while maintaining a polished look.
4. Lack of Proper Lighting and Posing
Harsh shadows, overexposure, or underexposure can ruin an otherwise great headshot. Natural light is great, but studio lighting offers full control over brightness and shadows to create a flattering image. Additionally, awkward poses or forced smiles can make you appear uncomfortable. A skilled photographer will guide you into a natural, confident pose that brings out your best features.
5. Not Considering Branding and Consistency
Your headshot should align with your company’s brand. If your team’s headshots look inconsistent across your website and marketing materials, it may undermine the professionalism of your business. Whether it’s for a corporate setting or a creative industry, headshots should have a consistent style and feel. Professionals should ensure their image aligns with their personal brand and company branding.
The Right Team for the Perfect Headshot
At Saint Louis Business Portraits, we understand the importance of a professional headshot that represents you and your brand. As a full-service professional commercial photography and video production company, we have the right equipment and experienced creative crew to ensure successful image acquisition. Whether you need studio or location photography, editing, post-production, or licensed drone pilots, we customize productions to meet your media needs.
We specialize in repurposing photography and video branding to maximize your reach. Our expertise spans all file types, media styles, and accompanying software. Our private studio lighting and visual setup is ideal for small productions and interview scenes, and we have a spacious studio to incorporate props for a complete set. From private custom interview setups to sound and camera operators, we provide everything needed for flawless video production. Our team can even fly specialized drones indoors for unique perspectives.
Since 1982, we have worked with businesses, marketing firms, and creative agencies in the St. Louis area, helping them elevate their marketing photography and video. If you want a headshot that makes a lasting impression, let Saint Louis Business Portraits capture the best version of you. Contact us today to schedule your session!
St Louis Business Portraits 