Tips to Create a Professional Headshot for Your Business Image

Today’s digital world is fast-paced, which means you need to create content and have it published as quickly as possible. The best way to do that? Utilize social media and its broad reach to your advantage. With a combination of personal profiles, company pages, and branded accounts on Instagram, Facebook, Twitter, and more, you can share professional images of your organization with thousands of people in just a few clicks. However, the key to any successful strategy is creating an online presence that stands out from the rest. To do that, you need to make sure your various profiles are all consistent in their branding and visuals. And one way to do this is by investing in professional headshots for each profile. These images will not only give potential customers insight into who you are as an individual or representative of your business but also provide a reliable image for all other marketing materials moving forward.

What is a professional headshot?

A professional headshot is a full-length photograph of a person’s head and shoulders, often with a plain background. These portraits are most commonly taken for business, as opposed to casual, purposes. Headshots are traditionally used for auditions, casting calls, modeling and publishing, but are now also often used for social media profiles and other online forums. While the term “headshot” is often used interchangeably with the term “business portrait,” there are a few key distinctions to consider when creating a professional headshot for your organization. First, you want to make sure your headshot is a full-length photo rather than just a close-up photo of your face. This not only provides a better visual but also allows your viewers to understand the visual representation of your brand as a whole.

Why should you care about your headshot?

Saint Louis Business Portrait for Social Media and Corporate Websites.
Saint Louis Business Portrait for Social Media and Corporate Websites.

Your headshot might seem like just a simple visual representation of your brand, but it’s so much more than that. In fact, your headshot is the first thing people will see when they come across your online presence. So, it’s important that this visual be as accurate and as professional as possible. From your headshot, people can determine your expertise, interests, and even your mood. Your headshot will be used on a number of different channels, including your website, social media accounts, email signatures, and printed materials including business cards, brochures, and flyers. With a single image, you can convey your core values, personality, and level of professionalism. If you’re not happy with your current headshot, you can’t expect to make a strong first impression on potential customers.

Tips for creating the perfect headshot

– Prepare for your shoot: Make sure you’re in a comfortable environment so you can be yourself during the shoot. – Select a photographer: Look for someone with experience in the field and who has a proven track record. – Select the right location: Having your photo taken in an environment where you feel at ease will help you deliver your best self. – Choose your wardrobe wisely: Make sure whatever you wear is clean, wrinkle-free, and fits you well. – Don’t forget to smile: Smiling is one of the easiest ways to convey confidence and professionalism. – Stay away from sunglasses: Sunglasses may give off a cool vibe, but they can also make you look unapproachable. – Avoid props: Unless the use of a specific prop is absolutely necessary for your shoot, avoid using them.

Know What to Expect

CEO website headshot
CEO website headshot

Before you book your shoot, you should be aware of what to expect. This will not only help you prepare for the shoot but also save you time and money. – Locations: Many photographers will work off-site, but some may have studio space. We own our own private studio. Photography styles: Choose a photographer whose style matches your brand. – Editing: Most photographers offer editing services, but it’s important to confirm this in advance. We always update to the best and latest editing software available. Turnaround: Most photographers will have their own turnaround times. We can often be completed in one to two days. Usage rights: Make sure you understand how long you can use your headshots and where you can use them. When you work with us, you will own all the rights to you images. Payment: Make sure you understand the payment terms and methods of your photographer.


A professional headshot is an investment that will pay off in the long run. Not only will it help you create a memorable online presence but it can also help you network and find new clients. Whether you’re looking to build your personal brand, promote your business, or update your social media accounts, a professional headshot is a great place to start. With the above tips in mind, you’re well on your way to creating the perfect professional headshot. Start building your brand today, give us a call, 314-913-5626!
Mike Haller

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