As publicists, our team cannot stress enough the importance of a professional photo. It’s that first impression you give media and your audience that will last. There’s lots of areas to cut corners, a professional photo is not one of them. Here are some professional tips to consider.
If you are shooting a group in an office environment, the best thing to do might be to bounce the light off the dropped ceilings. If you have a small or medium-sized group with 8-10 people standing close to each other, you might get away with a single flash, as long as you can bounce it off a white ceiling. Try to keep the group as tight as possible, which means asking the group to stand in multiple rows and close to each other.
Watch your flashes and let them recycle and cool off before firing again. If you are shooting at full power for whatever reason, make sure that you are giving enough time for your flashes, as recommended in the manual. Many photographers end up burning their flashes, because they do not pay attention to this. I highly recommend not to shoot your flashes at full power and decrease aperture or increase the camera ISO instead.
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